Architect Buckminster Fuller said “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
Dave knows that people want the flexibility to work from home. He’s aware that this is a perk many job seekers, millennials in particular, look for when seeking employment. Despite popular opinion, Dave and redpepper have focused on fostering greater creativity and innovation by expecting employees to work from the office.
Here are his reasons why:
You Are Where You Work
redpepper’s purpose is to provide an environment where creativity thrives and benefits others. Every employee has a different work mode and needs different workspace; they need a place to have collisions with teammates, but they also need a place to have visual and auditory silence.
While working from home may provide one setting that an employee needs to be optimally productive for a day, it ultimately cannot provide all of them. In order to kill the work-from-home concept, redpepper built the optimal space for each work mode.
Do you work great in an environment like Starbucks? redpepper has a company cafe with all the comforts of your neighborhood coffee shop.
Do you need to meet with your team to fully immerse into your shared project? The agency offers team rooms complete with usable walls for surrounding yourself in your client’s brand.
When you need more heads-down focus, redpepper provides a desk for every employee, but they aren’t grey and drab.
And if you need to deep dive into research or ideation, soundproof distraction-free rooms are available for reservation.
Manager vs. Maker
According to Dave, everyone has a manager schedule and a maker schedule.
Managers need dedicated time for high-level project management and collaboration, so they fill their days with meetings. However, deeper creativity and thinking cannot happen if these managers are in meetings all day. To solve for this, redpepper has implemented specific time in the week for uninterrupted creativity.
Tuesday mornings and Thursday afternoons are set aside for extended, uninterrupted thinking, research and executing on projects. No meetings are allowed for individuals with specified “maker time” on their calendar, and no multitasking is allowed to break up those brainwaves.
redpepper provides the time and space to support both the manager and maker schedule effectively.
A Boost of Creativity
redpepper believes that everyone is uniquely creative. It’s one of the core values that the agency is grounded upon.
“Our space aims to bring creativity and innovation to the collision of marketing, technology and human behavior,” says Dave. “Where those things intersect is the place we want to be.” Dave believes an in-office work environment supports creativity the best.
By working in the office, teams are available to each other easily, and common spaces lead to “collisions” between employees and teammates. When they come in contact during these collisions, employees can discuss what they need head on, or simply gain more ideas and viewpoints from their peers.
By working in a shared space, surrounded by inspiring and creative people, Dave knows his team ends up with more impactful and creative thinking.
For redpepper, their number one asset isn’t their people but their culture. Dave considers the agency to be a “culture first” company, followed by people and finally clients.
The thinking is that employees benefit from the culture of the company, leading to better work for redpepper’s clients. Dave knows that telecommuting doesn’t support the culture, community and knowledge transfer needed for his employees to be successful – nothing kills collaboration and productivity more than a disengaged employee.
redpepper’s innovative space helps eliminate the employee solo act and disproves the misconceptions surrounding the workplace, ultimately encouraging employees to want to work from the office.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.