The entrepreneur builds an enterprise;
the technician builds a job.
– Michael Gerber
To build the business you want, you must begin with the end in mind.
How do you see yourself in 6 months, 3 years, 10?
The answer to how you see your future drives how seriously you follow the advice of Michael Gerber.
Are you building a business or creating a job for yourself?
A business works for you – you do not work for your business.
Continue to do the day-to-day tasks you believe are just “too hard to teach someone else” or that “you can’t afford to outsource” and before you know it, you are your best employee.
It’s an easy trap to fall into.
With a set of tasks you alone must accomplish, you feel important, needed, indispensable.
Choosing the harder work – setting the vision and keeping the mission of your company in check – is much more important and the only part of the businessyou can’t outsource to someone else.
Attracting media attention is a great way to
grow your business. Dana Barrett will share
the best ways to pitch the media at the
Growth Hacking Conference on September 9th.