Eric V. Holtzclaw

An award-winning speaker dispensing straight talk to teach businesses how to reach their full potential.


Find your


Craft your


your brand

Meet Eric

Eric V. Holtzclaw is a visionary, “idea guy,” and serial entrepreneur, with nearly 30 years of experience, who has a knack for founding companies… sometimes unintentionally. His start-ups include one of the first profitable internet enterprises and a company that appeared on the Inc. 5000 fastest growing list three years in a row.

Eric’s tech background and experience founding and scaling businesses led him to be a sought-after expert to Fortune 500, Global 2000, and mid-sized companies for applying the best technology and techniques to support overall marketing goals. When a consulting side job took on momentum in 2018, Eric took the advice he usually gives other entrepreneurs and formed the full-service marketing firm, Liger, combining his three loves: business, technology, and people.

At Liger, Eric is the resident expert at guiding businesses to find their identities and core values, craft their visions, and establish their brands. Liger is recognized as a 2021 Best and Brightest Business to Work For in Atlanta and in the nation, an honor earned by the firm’s agility and ability to quickly pivot marketing efforts in response to COVID by leveraging technology and digital channels.

Holtzclaw has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” He’s also a host of The Claw podcast where he interviews business owners and entrepreneurs, allowing them to share their insights and expertise. Out of all the ideas he’s brought to life, Eric says his daughter is his greatest one.


Making Sense of the Modern Day Marketing Maze

Creating Content that Converts

5 Dirty Little Secrets of Demographics


Uncovering Your Customers’ Secret Motivations


Surviving to Thriving: Moving Your Company through Awkward In-Between Years

Social Media and its Impact on Consumerism


Making Sense of the Modern Day Marketing Maze

Millions of businesses struggle each day to elevate their message and stand out from the crowd. Find out the secrets making Liger successful in keeping content creative, compelling, and consistent.

Featured in…

the book

Move Your Business to the Next Level

“Laddering” the book

Move Your Business to the Next Level

If you are serious about changing your marketing strategies, learning how to have the right customer conversations and moving your business, product or service to the next level, you need to learn the Proven Process of Laddering. Get rid of the assumptions! Learn what your customers really want! In “Laddering: Unlocking the Potential of Consumer Behavior” I have this proven method written out for you!

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