Creating a product is hard. Creating a product in the crowded space of energy drinks is even harder! Keith Vest, President and COO of Sunshine Beverages, joins Eric live at Dig South in Charleston, SC to share how they’ve done just that, what makes their product stand out and why they’ve focused their marketing efforts to “win the South.”
Mentioned in Show:
- Eric’s book, Laddering Works.
- KIND marketing.
- Your On-Demand CXO – Send in your questions directly to Eric!
- Learn Your Style – Take the Entrepreneurial Style Quiz.
- Join the Build Your Best Business Community – Connect, learn and grow with other entrepreneurs.
Build Your Best Business airs every weekday at 9:00 pm (EST) on Facebook Live.