Modern marketing requires vast technical coordination and integration. This is especially true when companies decide to undertake an initiative like preference management--the collection and distribution of customer-reported data, such as...
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Lucy Beard, founder of Feetz, started her 3D printed shoe company in the heart of startup culture--Silicon Valley. Media and potential customers contacted her early and often. What was missing...
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I have often written and spoken about the death of demographics--how they aren’t important and are overused by marketing departments in an attempt to acquire new customers. But I also...
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I am always curious about what inspires entrepreneurs outside the workplace. Their desire to succeed is not so they can work more--it's in pursuit of a passion or a lifestyle...
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Let’s face it, every one of us has been caught up in the moment and claimed an event, an experience or an accomplishment was greater than it really was. That...
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You have decided you're going to start your business--but it's so small, it could start anywhere. After all, it only needs 3 square feet in your spare bedroom. Does the...
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My business hinges on selecting the right vendors to partner with to deliver products and services to my clients. To successfully build your business, you will have to rely on...
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Many of us write New Year's resolutions about what we vow not to do or how we want to improve either professionally or personally. That's a worthwhile exercise, to be...
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Once you get your company up and running, you may find that it is difficult to scale your business based on your original product, service or pricing model. In order...
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It's the little encouragements that have the greatest impact on an individual's future success. In my reading and work with entrepreneurs, I have found that a small word of encouragement...
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