He’s started and exited 5 companies. Now, Edward Sullivan is Founder and CEO of Trust Exchange. In this episode of the podcast, we focus on product development, or as Edward calls it, customer development. After all, it’s the customer who will purchase and utilize your product! Edward shares how to keep checks and balances to make sure you’re building a product they will enjoy using.

Mentioned in Show:

• The Four Steps to the Epiphany: Successful Strategies for Products that Win.

• Learn Your Style – Take the Entrepreneurial Style Quiz.

• Join the Build Your Best Business Community – Connect, learn and grow with other entrepreneurs.

Build Your Best Business airs Monday’s at 9:00 pm (EST) on Facebook Live.